Wednesday, February 11, 2009

Apps Marketing

Other iPhone App Developers often hit me up for app marketing tips.  I like helping others, but truthfully, one of our services is apps promotion, so it is hard to help without giving away the farm.  I have spent months gathering venues, sources, making contacts, building lists... thus I am not overly eager to share.  Can anyone blame me?  Nevertheless, here are some good places to start:

PurpleTalk Ad Sharing - I haven't tried this one, but listing it in hopes of some input! ;-)

Some other tips for those that have just got rolling ...

Get your arsenal together before you start trawling the web.  You are going to want to dump the following into one marketing folder:  A short description of your app & a long description too; multiple screen shots;  your iTunes icon; all of your contact info and links for copying and pasting; and a video of your app.  

Then you are going to want to go on a hunt for app listing sites. (My list is up to over 60 of them and growing all the time.) From there, you are going to want to post, post, post, post, post.  Ask for reviews, and rub elbows as much as possible. 

Look into fan pages, blogs, and other avenues of promotion... use social media anywhere and everywhere you can. After that, you might want to hunt down other app devs, they are really good at retweeting apps for each other. Just ask.  Be sure to retweet for them without being asked! Back scratching is imperative! 

Naturally, there is much more to it, but the bottom line is to just commit to a roll your own marketing schedule every single day, or just pay someone else to handle it for you.  Hint!  Hint!  LOL!